Jointly is the cannabis discovery company. Powered by a proprietary data platform, Jointly was created on the premise that purposeful cannabis consumption® is the key to unlocking a better you. It has the industry’s first - and only - experience-based app for purposeful cannabis consumption. Cannabis enthusiasts use the platform to discover new products and reflect on their experiences to reveal insights that help them reach their goals. Their authentic, unbiased experiences power Jointly’s trusted, goal-specific product recommendation engine.
While Jointly was founded in 2018, the story of cannabis as wellness is nothing new. Humans have been consuming cannabis purposefully to make their lives better for thousands of years.
David Kooi and Eric Gutshall founded Jointly to provide the modern cannabis consumer with tools and information they need to consume purposefully. David and Eric weren’t always pro-cannabis. Like many, they grew up with the stigma and believed that weed was for stoners. That cannabis was just about getting high.
They were wrong.
With gratitude to the pioneers of cannabis legalization and de-stigmatization (thank you!), they finally stopped listening to the voices from the past.
While they were happy to learn that cannabis pairs well with a healthy lifestyle, they were frustrated by the lack of quality information about product performance and the inconsistent, unpredictable effects.
Driven by their passion for solving problems through data and building businesses that make people’s lives better, they developed Jointly with the input of nurses, physicians, budtenders, and other medical professionals. They created the Jointly Method and platform, organized around the 12 reasons why people use cannabis and the 15 conditions that can impact their experience. A platform on which we can share and learn from each other’s experiences.
So whether you want to experience relaxation, stress relief, better sleep, enhanced creativity, or focus, there is a beautiful playlist of cannabis products that will help get you there. Jointly will help you find them - and help you get the results you want.
Our mission is to help you unlock a whole new level of wellbeing through purposeful cannabis consumption.
Meet the people who make Jointly
Our team is made up of smart, wonderful, and talented people from around the globe. Together, we're working toward one goal: helping people live better through purposeful cannabis consumption.
CO-FOUNDER AND CEO
David loves cannabis, music, the natural sciences, and using data to solve problems. He is the creator and author of the
Theory of Purposeful Cannabis Consumption, in which he dismantles the stigma against cannabis consumption using Jointly’s unique data. Before Jointly,
David combined his background in business leadership and analytics with his passion for nature and endurance sports to build the most successful bicycle
retailer in southern California, which he later sold to Trek. Kooi graduated from Northwestern University with a BA in Economics and Statistics before
earning his MBA from The University of Chicago Booth School of Business. He also plays the banjo, but not very well.
CO-FOUNDER AND CHIEF DEVELOPMENT OFFICER
Before co-founding Jointly, Eric co-founded Haven Realty Capital in 2010 and was Managing Principal until 2020 and served as Co-Founder
and President of Haven Homes, Inc., from 2010-2020. He also serves as a Board Member at Electric Monster as well as an Advisor for Roofstock.
Gutshall received his BA from Yale University, his MBA from the USC Marshall School of Business and MRED from the USC Sol Price School of Public Policy.