Be more with cannabis.

Jointly is the cannabis discovery company. Powered by a proprietary data platform, Jointly was created on the premise that purposeful cannabis consumption is the key to unlocking a better you.

Cannabis consumers turn to Jointly to find success with cannabis by learning and practicing purposeful consumption, exploring new products, and reflecting on their experiences. Their cannabis ratings and reflections fuel Jointly’s purposeful consumption AI and product recommendation engine.

Jointly helps cannabis retailers sell more cannabis more easily by connecting them with new consumers and by putting the power of Jointly’s platform in the hands of their customer-facing team.

jointly Better - Energy
Core values

We believe that purposeful cannabis consumption makes us more, not less.

We believe science improves the world we live in.

We believe data solves problems and helps make better decisions.

We believe that everyone deserves their ideal cannabis experience.

Our promise

Our story

At Jointly, our journey began not just with an idea, but with a revelation. Founded in 2018 by David Kooi and Eric Gutshall, Jointly emerged from a shift in perspective – from viewing cannabis through the lens of stigma to recognizing its potential as a wellness ally.
David and Eric's paths to embracing cannabis were not straightforward. Like many, they grew up amid misconceptions, believing that cannabis was merely a recreational escape. But as the tide of legalization and de-stigmatization rose – thanks to the tireless efforts of pioneers in the field – they began to see cannabis in a new light. They realized that not only does cannabis harmonize with a healthy lifestyle, but it also offers a spectrum of benefits that had been overshadowed by stereotypes.
Yet, as they delved deeper, they encountered a challenge: the inconsistency and unpredictability of cannabis experiences, compounded by a scarcity of reliable information. This gap between potential and understanding sparked an idea. What if there was a way to harness data and community insights to navigate the world of cannabis purposefully?
Thus, Jointly was born – a platform grounded in the belief that purposeful cannabis consumption can enhance well-being. With contributions from medical professionals, including nurses, physicians, and budtenders, Jointly was crafted to demystify the cannabis experience. Our platform revolves around the diverse reasons people turn to cannabis – be it for relaxation, stress relief, improved sleep, creativity, or focus – and the multitude of factors that influence their experiences.
Jointly isn't just about finding the right cannabis product; it's about discovering a personalized cannabis journey. With our innovative AI assistant, Spark, and a rich database of user experiences, we're pioneering a new era of cannabis consumption. Our mission is clear: to empower you to unlock new dimensions of well-being through informed, purposeful choices in your cannabis journey.
As we continue to evolve, our gratitude extends to the community that grows with us – sharing insights, experiences, and a collective desire to redefine what it means to consume cannabis. Join us in this journey, and let's explore the remarkable potential of cannabis together.
Jointly Better - About us
Meet the people who make Jointly
Our team is made up of smart, wonderful, and talented people from around the globe. Together, we're working toward one goal: helping people live better through purposeful cannabis consumption.
Jointly Better
David Kooi
David loves cannabis, music, the natural sciences, and using data to solve problems. He is the creator and author of the Theory of Purposeful Cannabis Consumption, in which he dismantles the stigma against cannabis consumption using Jointly’s unique data. Before Jointly, David combined his background in business leadership and analytics with his passion for nature and endurance sports to build the most successful bicycle retailer in southern California, which he later sold to Trek. Kooi graduated from Northwestern University with a BA in Economics and Statistics before earning his MBA from The University of Chicago Booth School of Business. He also plays the banjo, but not very well.
Jointly Better
Eric Gutshall
Before co-founding Jointly, Eric co-founded Haven Realty Capital in 2010 and was Managing Principal until 2020 and served as Co-Founder and President of Haven Homes, Inc., from 2010-2020. He also serves as a Board Member at Electric Monster as well as an Advisor for Roofstock. Gutshall received his BA from Yale University, his MBA from the USC Marshall School of Business and MRED from the USC Sol Price School of Public Policy.
Jointly Better - Alejandro Aguilar
Alejandro Aguilar
Jointly Better - J.R. Anderson
J.R. Anderson
Jointly Better - Scott Anderson
Scott Anderson
Jointly Better - Mara Baumgarten-Force
Mara Baumgarten-Force
See whole team
Jointly Better - See whole team