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Cannabis Column | September 30, 2022

Proving the Theory of Purposeful Cannabis Consumption - Part 6 of 6

Conclusion: The Theory of Purposeful Consumption

By Jointly's CEO David Kooi

Welcome to the conclusion of this series. My purpose in this series was to lend a hand in defeating the stigma against cannabis consumption once and for all - using Jointly’s unique data - and supported by outside data sources, logic, and mathematics. How am I doing?

In defeating the stigma, I also aim to replace it with something better - the Theory of Purposeful Cannabis Consumption - that provides a framework for a new mindset about cannabis, supported by data and grounded in reality. 

  1. Introduction: Setting up the purpose
  2. Plant: Cannabis is a complex plant that produces a variety of effects
  3. Purposes: People use cannabis for many different productive purposes
  4. People: Cannabis affects each person differently
  5. Conditions: People realize their goals more often when they create the conditions for a good experience
  6. Conclusion: Elevation to the Theory of Purposeful Cannabis Consumption

This article is about that theory.

The Theory of Purposeful Cannabis Consumption

To review, these are the 4 laws of Purposeful Consumption:

Plant: Cannabis is a complex plant that produces a variety of effects

Purposes: People use cannabis for many different productive purposes

People: Cannabis affects each person differently

Conditions: People realize their goals more often when they create the conditions for a good experience

We’ve proven these with data.

As a reminder, we’ve expressed the stigma this way: 

You + Cannabis < You (read as: “you plus cannabis is less than you”)

With the establishment of these 4 new laws, we can assert:

You + Cannabis > You (read as: “you plus cannabis is greater than you”)

Cannabis, consumed purposefully, makes you more, not less.

So the stigma is gone, at least mathematically. And we’ve got four new laws we can use to understand our reality. But the stigma still persists in the real world. People are still in jail for selling and consuming cannabis. People are prevented from working in certain jobs and professions. There is much to do, but at least the math is done.

Next: Let’s take things a step further to get from the 4 Laws to the Theory.

Take those 4 laws and add this: 

Cannabis pairs best with a healthy lifestyle.

Going back to these:

You + Relaxation > You (again, read as “you plus relaxation is greater than you”)

You + Exercise > You

You + Being with people you love > You

You + Being places you love > You

You + Eating healthy food > You

You + Good sleep > You

You + Proper Hydration > You

Those same factors that make you a better you also make for a better cannabis experience. When you’re generally making good healthy lifestyle choices, you’ll enjoy your cannabis more

It’s a virtuous circle. A recipe for better living. Because the following statements are also true, when you create the right conditions:

Relaxation + Cannabis > Relaxation

Exercise + Cannabis > Exercise

Creating + Cannabis > Creating

Focusing + Cannabis > Focusing

Being with people you love + Cannabis > Being with people you love

Being places you love + Cannabis > Being places you love

Enjoying healthy food + Cannabis > Enjoying healthy food

Intimacy + Cannabis > Intimacy

Good sleep + Cannabis > Good sleep

That’s the Theory of Purposeful Consumption.

Cannabis, consumed purposefully, makes you more, not less.

A healthy lifestyle supports a good cannabis experience.

A good cannabis experience supports a healthy lifestyle.

This plant and us. We are meant to go together. Or so the data seem to suggest.

Note: This Theory is not new. Humanity has understood purpose-driven, plant-based medicine for thousands of years. We just up and forgot about it - and are just now beginning to find our way home.

One more note: Even after 6 parts, this presentation has deliberately left out subjects like cannabis and self-discovery, cannabis and self-acceptance, cannabis and becoming more open, and how cannabis helps connect you to people, places, and moments. I don’t think we can quantify those benefits. But try out purposeful consumption and I hope you’ll see what I mean. 

Lastly: Please pardon my abuse of scientific terms. They’re devices for making a point. No disrespect intended. Although I would love for someone to say, “Purposeful consumption? That’s just a theory.”

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